About The Book

About The Book

Mastering the Art of Crisis Management:
An Essential Guide

Managing Brand Transgressions: 8 Principles to Transform Your Brand” is an essential guide for CEOs, managers, and business leaders navigating the complex landscape of brand reputation. This groundbreaking book offers a comprehensive framework for understanding, preventing, and recovering from brand crises.

Drawing on over 25 case studies of global brands, the authors delve into the critical factors that contribute to brand transgressions and their far-reaching consequences. Through in-depth analysis, they identify eight core principles that can help organizations build resilience, protect their brand reputation, and emerge stronger from even the most devastating crises.

Whether you’re facing a social media firestorm, a product recall, or a leadership scandal, this book provides actionable strategies and insights to help you navigate the challenges and turn adversity into opportunity.

A Step-by-Step Roadmap to Brand Resilience

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Publisher : De Gruyter
Lenght : 00 Pages
Published on : July 22, 2024
Language : English
Dimensions : 12.90 x 21.40 x 2.30 CM

What Readers Say About the Book

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