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Articles
Lax regulation and poor enforcement is putting 1.4 billion residents — and a large diaspora — at risk. Nationalism is making things worse…
The book provides comprehensive roadmap for navigating the stormy waters stemming from brand transgressions…
Brand building is a resource-demanding endeavor to help brands become core and productive company assets….
In recent times, we have witnessed brands faltering on their promises. For MBA graduates, it is crucial to understand not only the stories of brand…
New Delhi [India], August 8: Two University of Washington Professors, Dr. Shailendra…
Brand building is a resource-demanding endeavor to help brands become core and productive company assets….
Shailendra Pratap Jain and Shalini Sarin Jain explore the aftermath of brand mistakes in new book….
In ‘Managing Brand Transgressions’, Shailendra Pratap Jain and Shalini Sarin Jain present over 25 case studies….
Following George Floyd’s death, several well-known brands like Aunt Jemima and Mrs. Butterworth underwent rebranding to change their identity….